Why is there alcohol denat in Strong Hold Gel?Updated 2 months ago

At Cécred, we strive to balance performance with hair health. The alcohol in our formula functions as part of the delivery system, allowing shape-memory polymers to flash-set without weighing the hair down. This ensures a clean, non-greasy finish that provides a fast set for structural styles without buildup.

Because the alcohol evaporates instantly upon application, it enables our StemShield Complex to form a weightless, invisible film. This rapid transition locks in holding shape-memory polymers that resist humidity for up to 24 hours and eliminates the clumping associated with traditional flaking. The resulting shield locks in moisture, preventing hair dehydration.